Guess the ChainRoad atlas of British chains

Today’s map

Which chain has these locations?

LegendMystery chain

Clues

About the game

Guess the Chain UK is a free daily map game. Each day you see dots for every UK location of one chain, from Greggs to Waitrose, and try to name it in 6 guesses. Some chains are everywhere; others never leave one region. Play past maps in the archive or keep going in practice mode.

Popular chain maps

Already know the chain? See where every location is, region by region:

How to play

  1. The map shows every UK location of one mystery chain: a shop, restaurant, pub, petrol station or bank.
  2. Type a chain name. Close spellings are fine: the best match is used. You get 6 guesses.
  3. After each wrong guess you see:
    • Category: ✓ same kind of business, ≈ similar, ✗ different.
    • Stores: ↑ the mystery chain has more locations than your guess, ↓ fewer.
    • Overlap: how much the two maps cover the same places. Press Compare to see your guess's dots in blue.
  4. Stuck? Press Get a clue as often as you like, one clue at a time: category, number of locations, year founded, headquarters region, first letter. Your shared result shows how many clues you used.
  5. A new map comes out every day at midnight, your local time. Share your result without spoiling the answer.

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