Guess the ChainRoad atlas of British chains

Sporting goods chains in the UK

Our maps cover 5 sporting goods chains in the UK. The biggest is Sports Direct, with about 460 locations in 12 regions, followed by JD Sports (about 330) and Mountain Warehouse (about 300). Sports Direct has the most locations in 10 of the 12 regions.

Biggest sporting goods chains in each region

RegionMost locationsLocationsRunner-upLocations
East MidlandsSports Direct31JD Sports18
East of EnglandSports Direct44Mountain Warehouse31
LondonSports Direct55JD Sports43
North East EnglandSports Direct18JD Sports14
North West EnglandSports Direct52JD Sports46
Northern IrelandSports Direct21JD Sports16
ScotlandSports Direct36JD Sports33
South East EnglandSports Direct58Mountain Warehouse50
South West EnglandMountain Warehouse49Sports Direct44
WalesMountain Warehouse30Sports Direct28
West MidlandsSports Direct40JD Sports27
Yorkshire and the HumberSports Direct36JD Sports25
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All 5 sporting goods chains on our maps

ChainLocationsRegionsMost in
Sports Direct46312South East England
JD Sports32512North West England
Mountain Warehouse30112South East England
GO Outdoors11512North West England
Cotswold Outdoor5912South East England

Store locations from All the Places (data from September 2026), with gaps in food chains filled from the Food Standards Agency’s food hygiene register. Only chains on our maps with at least 25 locations are listed, so smaller local chains are missing. Counts can be a little off as stores open and close.