Sports Direct locations map
Sports Direct has about 460 locations in the United Kingdom, spread across 12 regions. The most are in South East England (58), London (55) and North West England (52). Per person, Northern Ireland has the most, with 1.1 locations for every 100,000 residents.
- Category
- Sporting & outdoors
- UK locations
- about 460 (463 mapped)
- Regions
- 12
- Founded
- 1982
- Headquarters
- East Midlands
Sports Direct locations by region
| Region | Locations | Per 100,000 people | Share |
|---|---|---|---|
| South East England | 58 | 0.6 | 12.5% |
| London | 55 | 0.6 | 11.9% |
| North West England | 52 | 0.7 | 11.2% |
| East of England | 44 | 0.7 | 9.5% |
| South West England | 44 | 0.7 | 9.5% |
| West Midlands | 40 | 0.6 | 8.6% |
| Scotland | 36 | 0.6 | 7.8% |
| Yorkshire and the Humber | 36 | 0.6 | 7.8% |
| East Midlands | 31 | 0.6 | 6.7% |
| Wales | 28 | 0.9 | 6.0% |
| Northern Ireland | 21 | 1.1 | 4.5% |
| North East England | 18 | 0.7 | 3.9% |
Chains with a similar footprint
These chains are spread across the country in the most similar way:
- Currys 95% overlap
- Specsavers 95% overlap
- B&Q 94% overlap
- Burger King 94% overlap
- Domino's 94% overlap
- Halfords 94% overlap
More sporting & outdoors maps
Locations come from All the Places, which collects them from each chain's public store locator (data from September 2026). Counts can be a little off: new stores open, old ones close, and a few locations may be missing. Population figures are ONS estimates for mid-2025. Guess the Chain is not affiliated with Sports Direct.